The world's literature is full of tales of creative people making great contributions. There is a great deal of research trying to discover the sources of this "natural" creative ability, with little success. The relative scarcity of this "natural" ability makes the stories interesting, but leaves the world limited in its speed of improvement.
Fortunately, often as a result of the various research attempts, the world has developed an array of tools and methods to achieve "deliberate" creativity. From research attempting to define creative ability as flexibility and fluency of ideas, the tool of "brainstorming" emerged, a social event encouraging individuals to maximize their flexibility and fluency of thinking, regardless of their natural tendencies. Despite a variety of attempts to discredit the tool, by people who did not understand how to do it, the process done correctly consistently extracts creative ideas and builds a community receptive to considering new possibilities.
Learning to understand the various tools and apply them to specific situations helps individuals, teams, and organizations use their knowledge and other resources to more rapidly discover opportunities for improvement.
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